Seachem is owned and operated by hobbyists. All of their employees are hobbyists who maintain aquariums at home and at the office. Seachem itself was started because one such hobbyist found the available solutions to aquarists’ problems. This resulted in Seachem’s very first product: Cupraplex™ (today known as Cupramine™). Twenty-six years later Seachem is still approaching old problems in a new way. They offer truly innovative solutions that work better than competing products and save money through increased efficiency and concentration. Seachem product lines are driven by their passion for the hobby and not necessarily by what is going to yield the highest profit margin. Of course this is a business, but it is a business built upon people’s passions. Nobody understands the passion and the problems of hobbyists more than other hobbyists. To learn more about Seachem, visit their website. Click here. Opens in new window.